📝 Campaign Brief
A. Brand & Campaign Context
1. Brand Name
2. Industry Category
-- Select Industry --
Snack / Packaged Food: Cemilan, makanan ringan, produk kemasan.
Beverage / Drink: Minuman kemasan, kopi botolan, teh, minuman kekinian.
Dine-in / Restaurant: Rumah makan, warung, restoran, kafe makan.
Coffee & Café (F&B Lifestyle): Coffee shop, brand kopi, lifestyle F&B berbasis pengalaman.
Household Products: Sabun, deterjen, pembersih, tisu, kebutuhan rumah tangga.
Beauty & Skincare: Skincare, kosmetik, body care, hair care, personal care.
Fashion & Apparel: Pakaian, sepatu, aksesoris, brand lokal, retail.
E-Commerce & Online Retail: Marketplace, toko online, brand berbasis platform digital.
Logistics & Delivery Service: Jasa pengiriman, ekspedisi, last-mile delivery.
Software & SaaS (Digital Product): Aplikasi, software berlangganan, platform B2B/B2C.
Fintech (Consumer Finance): Dompet digital, paylater, pinjaman, aplikasi keuangan.
Travel & Hospitality: Hotel, villa, travel agent, wisata, penginapan.
Event, Concert & Entertainment: Konser, event organizer, hiburan, festival.
Wedding Services: WO, dekorasi, venue, catering, dokumentasi pernikahan.
Automotive: Mobil, motor, bengkel, aksesoris, layanan otomotif.
Real Estate & Property: Rumah, apartemen, kos, properti komersial.
Construction & Engineering: Kontraktor, jasa bangun, engineering, proyek infrastruktur.
Manufacturing & Industrial Product: Produk pabrik, mesin, alat industri, B2B manufacturing.
Energy & Renewable Utility: Energi, listrik, solar panel, energi terbarukan.
Healthcare & Pharmaceutical: Klinik, rumah sakit, obat, suplemen, layanan kesehatan.
Education & Training: Sekolah, kampus, kursus, lembaga pendidikan.
Insurance: Asuransi jiwa, kesehatan, kendaraan, proteksi finansial.
Legal Services: Firma hukum, notaris, jasa legal & konsultasi hukum.
Design Services: Jasa desain grafis, branding, logo, materi promosi.
Printing Services: Percetakan digital, banner, brosur, kemasan, merchandise.
Other Category
3. Product Name
4. Campaign Template
None (Build from scratch)
Product Launch (New Market Entry)
Testimonial (Social Proof & Trust)
Product Demo (Feature Showcase)
Brand Story (Mission & Values)
Awareness (Reach & Visibility)
Social Impact (Community & CSR)
Comparison (Market Superiority)
Seasonal / Holiday Promo
Flash Sale / Limited Offer
Custom Campaign...
B. Content Strategy
5. Key Message / Angel Iklan
6. Content Format
⚠️ Belum kepikiran (Skip Output)
UGC Style (Creator-led)
TVC Style (Premium Narrative)
Cinematic Brand Story
Hard Sell (Promotion Focus)
Tabletop (Macro Food Shots)
Cooking & Recipe Tutorial
Mukbang / Genuine Reaction
GRWM / Routine Style
Fashion Lookbook / Aesthetic Walk
Skin-Test / Texture Closeup
App/Web Interface Walkthrough
Screencast / Dashboard Demo
Whiteboard / Isometric Animation
POV Driving / Property Walkthrough
Exterior / Interior Cinematic Tour
Host-Led Virtual Tour
Comparison (Side-by-Side)
Unboxing & First Impression
Testimonial Montage (Social Proof)
Vox Pop / Street Interview
3D Product Reveal / CGI
Audio Only (Radio/Spotify Ad)
Custom Format Ad...
Gaya Visual (Vibe):
NATURAL (Dokumenter, Vlog, Keseharian, Apa adanya)
DRAMATIS (Visual "wah", iklan TV, Intens)
FANTASI (Imajinatif, Mustahil, Surealis, Efek magis)
Gaya Bicara (Voice):
JELAS (Lugas, Informatif, Serius)
SANTAI (Fun, Ringan, Bercanda, Bahasa teman)
NYELENEH (Aneh, Lucu, Unik)
Larangan visual (Optional):
Wajah terlalu cantik / Model
Terlalu Sinematik
Terlalu Kartun
7. Duration
8s (Status Whatsapp)
15s (Story / Micro Ad)
30s (TikTok / Reels / Shorts)
1m (Standard Social Ad)
90s (In-depth Promo)
Custom Duration...
Vertical (9:16)
Horizontal (16:9)
8. Target Audience (Consumer Profile)
-- Pilih Profil Konsumen --
Impulse Buyers (Promo Hunter)
High-End Seekers (Luxury/Quality)
Solution Seekers (Butuh Solusi)
Gen Z / Youth (Visual-driven)
Busy Professionals (Efficiency)
Skeptical Researchers (Data-driven)
Ibu Rumah Tangga (Family Focus)
Small Biz Owners / UMKM
Custom Audience...
9. Call to Action (CTA)
10. Language
Indonesia
English
Mix (Indo-Eng)
C. Asset & Policy
11. Asset Upload (Optional)
Product Photo:
✕
Talent/Model Photo:
✕
12. Brand Guidelines / Aturan Wajib (Optional)
Preview
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